7th Avenue halo-lit letters in a raised frame on the facade at dusk

The halo, at dusk.

The finished facade letters lit as the sun goes down.

Client
7th Avenue
Scenario
Building and storefront
Signs
Illuminated letters, blade sign, A-frame, feature 7
Studio
Designed and made in San Diego

One brand, read the same way from the street to the sofa.

01

Design

We drew the wordmark and frame to the shopfront, then carried it through the blade sign, the A-frame and a feature 7 for the interior.

02

Make

Folded metal letters with white faces lit from inside, and a halo that falls evenly on the wall round every letter and the frame.

7th Avenue halo-lit letters in a black frame above the entrance doors
Over the door
7th Avenue lit blade sign on a dark wall at night
Blade sign
A large wooden feature 7 halo lit against a slatted wall
Feature 7
7th Avenue A-frame sign on the street
A-frame

Five layers

What went into the sign, from the face you see to the fixings you don't.

  1. 01

    Letter faces

    White acrylic faces that glow from inside, so every letter reads crisp from the street.

  2. 02

    Returns

    Folded sides give each letter its depth and hide the light source from the street.

  3. 03

    LED modules

    White LEDs inside each letter light the face and spill back onto the wall as a soft halo.

  4. 04

    Raised frame

    A routed frame band, also halo lit, holds the wordmark like a nameplate.

  5. 05

    Facade and stand-offs

    Stand-offs hold every part a set distance off the facade so the glow can spread.

Next project / Event

Super Bowl LVIII

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