Chiefs players run out past the lit SUPER BOWL LVIII marquee-bulb letters

Lit for kick-off.

The finished letters on the field as the teams ran out at Super Bowl LVIII.

Client
Super Bowl LVIII
Scenario
Event
Signs
LED neon, marquee bulb letters
Studio
Designed and made in San Diego

A sign has one night to work. On game day there is no second take.

01

Design

We drew every letter to the game-day brand, down to the slashed Ø, and routed the neon round each edge. Every part was signed off on paper before anything was cut.

02

Make

Printed acrylic faces, white LED neon and a clear acrylic backer, wired to a single driver. Built to read on camera from the tunnel to the end zone.

Players run out of the tunnel past the lit Super Bowl letters
Tunnel
49ers players run onto the field past the lit SUPER BOWL letters
Run-out
Chiefs flags carried past the lit Super Bowl marquee letters
Sideline

Five layers

What went into the sign, from the face you see to the fixings you don't.

  1. 01

    LED neon

    Flexible LED neon is bent round every letter and counter in one clean, unbroken line.

  2. 02

    Printed faces

    Lavender acrylic faces, printed with the game-day paint flecks, fill each letter with colour.

  3. 03

    Clear backer

    A clear acrylic backer, cut to the shape of the words, holds every letter in place.

  4. 04

    Wiring and driver

    Low-voltage leads run behind the backer to a single dimmable driver.

  5. 05

    Stand-offs

    Polished stand-offs hold the sign off the wall so it seems to float.

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