Rows of Barbie by edikted lightbox strips with warm marquee bulbs

Pink, lit from inside.

The finished strips, repeated in rows, with every bulb lit.

Client
Barbie × edikted
Scenario
Brand activation
Signs
Lightbox letters, marquee bulbs
Studio
Designed and made in San Diego

Two brands, one strip of pink. Every curve of the script had to hold its light.

01

Design

We traced the Barbie script, the heart and the edikted lettering curve by curve, and matched the pink to the brand before a single face was cut.

02

Make

Pink opal acrylic faces on rose-gold returns, lit from inside, set on a pink tray between two rows of warm marquee bulbs.

Close-up of the pink Barbie letters between rows of warm bulbs
Script and bulbs
The Barbie script letter B on rose-gold returns, close up
Rose-gold returns
Rows of Barbie by edikted strips stacked together
The run

Five layers

What went into the sign, from the face you see to the fixings you don't.

  1. 01

    Acrylic faces

    Pink opal acrylic, matched to the brand colour, with the "by" glowing white in the heart.

  2. 02

    Rose-gold returns

    Folded metal sides in a rose-gold finish give every letter its depth.

  3. 03

    LED modules

    Low-voltage modules follow every curve of the script, right into the thinnest joins.

  4. 04

    Marquee bulbs

    Two rows of warm-white bulbs run the length of the strip, each in its own socket.

  5. 05

    Backplate

    A pink painted tray with polished trim carries the wiring and every letter.

Next project / Brand activation

Pinterest

Start a project

Have a sign like this in mind?

Send us a brief