Pinterest facade at night with neon stars and a ferris wheel behind

After dark, on site.

The finished facade lit at night, with the ferris wheel behind.

Client
Pinterest
Scenario
Brand activation
Signs
Illuminated logo letters
Studio
Designed and made in San Diego

The building had to glow from across the site, long after dark.

01

Design

We drew the Pinterest mark and wordmark full size, setting out every curve of the P and the dot on the i before anything was cut.

02

Make

White acrylic faces lit from inside on folded returns, each letter standing off the wall on its own studs, built to go up fast for the event.

Pinterest building facade at night with neon stars and the rainbow band
The facade
Guests in front of the lit Pinterest facade at night
On the night
The lit Pinterest letters and stars from across the site
From across the site

Five layers

What went into the sign, from the face you see to the fixings you don't.

  1. 01

    Acrylic faces

    White opal acrylic faces glow evenly, so the logo reads crisp from across the site.

  2. 02

    Returns

    Folded white returns give every letter depth, right round the tight curves of the P.

  3. 03

    LED modules

    Low-voltage modules fill each stroke with light, down to the dot on the i.

  4. 04

    Backs

    Routed aluminium backs, cut to each letter, close the sign and carry the wiring.

  5. 05

    Studs

    Threaded studs and stand-offs hold every letter a set distance off the wall.

Next project / Building

7th Avenue

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